Building Online From
The Ground Up.
Just like every successful project starts with solid planning and preparation, your social media marketing needs the same structure. It follows its own Pre-Construction, Construction, and Post-Construction phases, and that’s exactly what our Construction Growth Framework is built on.
Before you start any project, you need the plans (blueprints). Your marketing strategy is your blueprint for how you plan to build your marketing program. It will tell us to whom we are marketing, what matters to them, where they spend their time online, and how we can get in front of them. Your marketing strategy ensures that you aren’t performing random acts of marketing and instead are intentional and strategic.
01
Marketing Strategy
Now that we have the marketing strategy (blueprints), we will lay the foundation for your marketing program. This is where we capture everything your company does through content brainstorming, planning, and thought leadership, and then find supporting content like photos and videos of your job sites. This content will be a part of the foundation on which we build.
02
Content Capturing
Now we bring both the marketing strategy (blueprints) and content capturing (foundation)
together. Your marketing strategy ensures we’re developing the right messaging for the right
people. The content capturing will evolve into content about your story, people, partnerships,
projects, culture, and more. The photos and videos will be a supporting element we leverage to
drive the main point home.
03
Content Creation
Now that we have the marketing strategy (blueprints), we will lay the foundation for your marketing program. This is where we capture everything your company does through content brainstorming, planning, and thought leadership, and then find supporting content like photos and videos of your job sites. This content will be a part of the foundation on which we build.
04
Content Distribution
Benefits of our Construction
Growth Framework
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Keeps you top of mind with your customers.
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Your employees are proud to be a part of.
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Your competitors want to copy.
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Attracts the best talent.
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You feel proud to call your own.
Our Ideal Customer
The reality is, we’re not the right fit for everyone. Even if you don’t check every box, we might still be a great match, but here’s what our most successful partnerships usually have in common:
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Are a commercial construction contractor ($5-100M in annual revenue) doing business in the U.S.
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Have executive leadership that understands the importance of marketing.
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Have subject matter experts on their team that deeply understand their trade.
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Possess a strong company culture of which both their employees and clients can speak highly.
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Want to align their business strategy to their marketing strategy.
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Are interested in long-term strategy and not quick, cheap fixes.
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Work on amazing projects all-year-round.
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Are willing to invest in a comprehensive marketing strategy and program.